I’ve been scrummaging around Dunnes Stores lately with my phone in hand to take a pic of some of the price tags on their goods here in the Republic. It seems that they have made two cock-ups. Firstly that they printed their labels back to front so they can’t tear off the sterling price and secondly that they treat their customers here like imbeciles incapable of doing basic arithmetic on the exchange rate.
I was looking at a a pair of shoes I’d been meaning to buy. Not that I normally buy shoes in Dunnes but they do make good shoes for everyday abuse. On the price tag it said €40 and £25. Now..considering that the rate of Sterling has been low for months..even reaching parity at one point, but hasn’t been over €1.20 for ages and currently floats around €1.10- €1.15 to the Sterling pound. That means that the price of those shoes by today’s exchange rate should be €28.37. What that means is that just on the cost of the shoes the saving of shopping in Enniskillen would pay the petrol. So..while we’re there we can go on to save a fortune by doing the weekly shop.
There you go…their Slogan “The difference is..we’re Irish” sticks in the throat. Maybe it’s time that Lidl started using “The difference is..we’re German” or Tesco etc “The difference is we’re British” to ram the point home that the current marketing stance of Dunnes Stores is downright bloody insulting by implicating that if you’re Irish you think you can rip people off and get away with it. I think they thought that by using the slogan that people would feel more patriotic and shop at home. Instead they have insulted everyone in the country and pissed many of us off.
PS, eventually managed to get a couple of snaps with security giving me hassle.
The first is normal…and the second is the local management’s professional attempt at rectifying it.
